Shuping Wu

CV | Google Scholar
shuping.wu@insead.edu

Welcome! I’m Shuping, a PhD candidate in Management at INSEAD. I am on the 2026–2027 academic job market.

My research lies at the intersection of strategy and organization theory, and asks how macro-environmental forces shape innovation: buzz, regulation, and funding. Individuals and organizations do not innovate in a vacuum. Technologies attract surges of collective attention, rules tighten, and funding systems evolve. I study how these forces redirect effort and shape the rate and direction of innovation, combining causal inference with machine learning and text analysis to measure concepts that were previously difficult to quantify at scale, such as technology buzz, regulatory dynamics, and organizational innovation. My research has been published in Organization Science and Research Policy.

In my job market paper, I ask why technologies that dominate public attention so often end in disappointment. Tracking US public firms through four buzz episodes, in virtual reality, artificial intelligence, augmented reality, and blockchain, I find that buzz accelerates invention while commercialization falls behind: firms with relevant capabilities patent more, hire more inventors, and demand more skills in the buzzing technology, yet bring roughly a quarter fewer products toward market.

Outside of research, you will usually find me on a climbing wall, working out a route the way I work out a research idea: read the problem, commit to the move, and keep reaching until it goes. I love talking with people about technology, science, and innovation, so please feel free to reach out.